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| 8:00-9:00 |
Registration & Networking |
| 9:00-9:45 |
Research Presentations — Top Digital Media Trends Two leading research analysts kick-off the day’s discussions with an overview of the latest research on the current state of digital media and the direction the industry is heading, with a focus on: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.
Presenters
9:00am – 9:10am
Shawn Dubravac, Chief Economist, CEA
9:10am – 9:20am
Brian Jurutka, SVP, Telecom & Mobile, comScore
9:20am – 9:30am
Mike Zaneis, Vice President, Interactive Advertising Bureau
9:30am – 9:45am Q&A
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire |
| 9:45-10:15 |
KeynoteKelly Day, EVP & GM, Digital Media & Commerce, Discovery Communications |
| 10:15-10:45 |
Networking Break |
| 10:45-11:30 |
The State of Social Media (Ballroom A)The social web now sits at the very heart the Internet itself. How should content creators and media firms view — and shift their business models — to respond to the social media landscape? Facebook’s reach has exploded over the last three years, and along with its growth has come growing criticism of its privacy policies, relations with developers and forays into new business areas. How are media firms reponding to the growing reach and power of Facebook. This past year, Twitter has kept its footing, Google failed to gain major traction with Buzz, FriendFeed was acquired, and mobile social has begun to reach a critical mass. What is the state of the social web at present? What is working for media and content firms in the social space and what isn’t working? (Social Media Track)
Panelists
Aaron Batalion, CTO and Co-Founder, LivingSocial
Anna Robertson, Director, Multimedia/Social Media, Yahoo! News
Micah Nyatsambo, Director of Social Media, Havas Digital
Phil Bronner, General Partner, Novak Biddle Venture Partners
Justin Thorp, Community Manager, AddThis (Clearspring Tech.)
Moderator: Paul Sherman, Editor, Tech Wire Media |
| Mobile Marketing: Is the Long Wait Over? (Ballroom B)After years of anticipation, advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services — ranging from branded apps to small screen ads to text message campaigns — are now part of many interactive campaigns. However, total spending on mobile advertising remains just a fraction of traditional Internet marketing. Is mobile advertising and marketing ready for prime time? What are the lessons learned from those who are at the forefront of mobile advertising and marketing? What role are advertising networks playing in this market? (Mobile Track, Marketing Track)
Panelists
Michael Avon, EVP, Corp. Development, Millennial Media
Charlie Echeverry, SVP, Nat’l Sales Dir, Univision Interactive Media
Ran Farmer, Managing Director, North America, Netbiscuits
Dave Gwozdz, CEO, Mojiva
Karl Stillner, VP of Business Development, Zumobi
Moderator: Jonathan Stephen, Manager, Industry Initiatives, Mobile Marketing Association
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TV Anywhere, Anytime, On Any Device (Ballroom C)Whether on a laptop, smartphone, iPad, Kindle or other device, we are increasingly consuming and engaging with content on our own schedules…on any device… at any time. This disruptive change is forcing traditional media companies to rethink their business models, while allowing new startups to take market share. This panel will discuss the future challenges and opportunities for media anywhere, anytime, on any device. What business models will work in the future? How are traditional television broadcasters and media companies adapting to address these trends and developments? (Television & Video Track)
Panelists
Paul Levine, EVP, Interactive, Nat’l Geographic Global Media
Beth Laurence, EVP, Ad Sales & Media, The Weather Channel
Bob Minai, Sr. Dir., Interactive Prod. Man. & Revenue P’ships, PBS
Padmashree Koneti, Mgr, Prod. Mgmt, Cisco Media Solutions
Moderator: Colin Dixon, Senior Analyst, The Diffusion Group |
| 11:40-12:25 |
Social Media Marketing (Ballroom A)Social media marketing is growing as brands and marketers embrace the social web as one of the most effective ways to create buzz, attention and loyal followers. What are some examples of successful social media marketing campaigns? What are some of the pitfalls and practices to avoid? What is the future for social media marketing? (Social Media Track, Marketing Track)
Panelists
Mitch Arnowitz, Managing Director, Tuvel Communications LLC
Hooman Radfar, CEO & Co-founder, Clearspring
Matt Goddard, CEO, R2integrated
Neal Sinno, VP Business Dev., Arkadium
Moderator: Elizabeth Shea, President & CEO, SpeakerBox Communications |
Mobile Apps: The Next Stage (Ballroom B)With the proliferation of the Apple iPhone (and moves by Google with its Android and RIM with new Blackberry services) , there has been a proliferation of mobile applications of all kinds over the last two years. This panel will discuss the many opportunities surrounding mobile apps. Which business models are working — and which aren’t? Will the “mobile web” eclipse “mobile apps” in the future? How are mobile apps innovating with respect to m-commerce, social networking and location-based services?
(Mobile Track)
Panelists
Ken Dodelin, Head of Mobile Bus. Dev, AOL
Barg Upender, Founder and CEO, Mobomo
Scott Suhy, Co-Founder & CEO, PointAbout
Chris Brozenick, Vice President & GM, Mobile, WeatherBug
Michael Adamson, VP, Sports Products & Services, Turner Sports
Moderator: Ted Cohen, Managing Partner, TAG Strategic |
The Future of Online Video (Ballroom C)There has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, TV Everywhere, changing viewing habits, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner’s as well as marketer’s perspective. (Television & Video Track)
Panelists
Tom Gorke, Vice President, Digital Distribution, MTV Networks
Lin Dai, VP, Programming & Production, Alloy Media & Marketing
Tania Yuki, Director, Video & Cross-Media Products, comScore
Adam Powers, Dir., Standards and Emerging Technology, Rovi
Moderator: Paul Sweeting, Analyst, GigaOm Pro Network / Author, The Media Wonk |
| 12:30-1:00 |
Keynote InterviewA Conversation with Avner Ronen, CEO, Boxee
Moderator: Mike Vorhaus, President, Magid Advisors |
| 1:00-2:00 |
Lunch
Sponsored by
Presentation by:
Michael Miller, VP & GM, Comcast Spotlight
Jim Halling, Interactive Sales Manager, Comcast Spotlight |
| 2:15-3:00 |
Digital Madmen: The Evolution of Online Advertising (Ballroom A)Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships — there are so many new ad formats on the web today. Which ones are gaining traction — and which ones are falling behind? Is search advertising still the most effective form of advertising on the web? This panel of experts will discuss the evolution of online advertising in 2010. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come? What are panelists seeing in terms of advertising rates and metrics? (Marketing Track)
Panelists
Tom McMahon, President, TidalTV
Joe Zawadzki, CEO, MediaMath
Carly Miller, Associate Media Director, Interactive, Media Storm
Anurag Harsh, VP, Bus. Dev., Adify, A Subsidiary of Cox Enterprise
Moderator: Colin Gillis, Director, Research & Senior Tech Analyst, BGC Financial |
| Trends in Mobile Video (Ballroom B)This panel of experts will explore the explosive growth of video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience? (Mobile Track, Television & Video Track)
Panelists
Greg Ballard, Chief Executive Officer, Transpera
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Matthew C. Jones, VP, Mobile Strategy & Ops, Gannett Digital
Mara Winokur, VP, Digital Media & Bus. Dev., Starz Media
John Lawson, Principle, Convergence Services, Inc.
Moderator: Gary Arlen, President, Arlen Communications |
Twitter and Media: What Is Working (Ballroom C)The power and reach of Twitter is now recognized as a vital (and an almost obligatory) offering by most major media outlets. Meanwhile, Twitter, which is now distributing 50 million tweets every day, is working on an advertising platform of its own. How are media outlets, brands, companies and individuals using Twitter to create buzz, promote, and sell products and services? What are some success stories of recent Twitter campaigns and strategies? (Social Media Track)
Panelists
Shonali Burke, Principal, Shonali Burke Consulting
Jodi Gersh, Social Media Manager, Gannett ContentOne
Chris McGill, Founder, Mixx and TweetMixx
Kevin Dando, Director of Online Communication, PBS
Moderator: Rohit Bhargava. SVP, Strategy & Mktg, Ogilvy 360 Digital |
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| 3:00-3:30 |
Networking Break |
| 3:30-4:15 |
| Reinventing Advertising: New Television Ad Models (Ballroom A)The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business. (Television & Video, Marketing Track)
Panelists
Brendan Condon, CEO, REVShare
Mark Risis, Director of Interactive Advertising Sales, TiVo
Jen Soch, SVP, Activation Director Advanced TV, MediaVest USA
Peggy Miles, President, Intervox Communications
Moderator: David Leibowitz, Managing Partner, CH Potomac |
Content in the Cloud (Ballroom B)New services are emerging for music, games, video and other content freeing our hard drives and moving content into the cloud. In the ten years from Napster to Spotify, how have distributed computing technologies evolved through file-sharing to peer-to-peer (P2P) downloading and streaming, and now the cloud? What are the latest technological solutions and legal mechanisms for combating copyright infringement globally in this space? How are business models progressing and what more needs to be done to fully legitimize this distribution channel? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? (Law & Technology Track)
Panelists
Chris Cali, CEO & C-Founder, Panvidea
Chris Phenner, EVP, Business Development, Thumbplay
Bob Stankey, Partner, Davis Wright Tremaine LLP
Moritz Steiner, Member of Technical Staff, Bell Labs
Claude Tolbert, VP, Business Development, BitTorrent
Moderator: Marty Lafferty, CEO, DCIA |
| 4:20-5:00 |
The Convergence of the Internet & Television (Ballroom A)Worldwide shipments of consumer-electronics devices capable of supporting Internet video — including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms — are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen? (Television & Video Track)
Panelists
David Redl, Director of Regulatory Affairs, CTIA
Todd Klein, Managing Partner, Legend Ventures, LLC
Michael Terpin, Founder, SocialRadius
Moderator: Jon Potter, Digital Media Consultant, Former Exec. Dir., Digital Media Association |
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Case Study: NPR’s Digital Media Strategy (Ballroom B)With its philosophy of COPE (Create Once, Publish Everywhere), NPR has been at the forefront of offering its listeners and member stations content on a wide range of new digital distribution channels. Daniel Jacobson, the director of NPR’s application development, will take attendees through NPR’s digital media strategy, including its embrace of open APIs, mobile offerings, new digital content offerings and more.
Presented by: Daniel Jacobson, Director of Application Development, NPR Digital Media |
| 5:00-6:00 |
Cocktails |
